The BERJAYA Journal of Services and Management is a peer-reviewed journal and is the official publication of the BERJAYA University College. It provides a forum for the exchange of ideas and information from the diverse range of socio-economic, political, cultural, environmental and other disciplines associated with services and management issues in our contemporary world. The journal welcomes international and Malaysian academics to publish their views and scholarly findings arising from their research conducted by themselves or in collaboration with others. The journal also avails itself for contributors from BERJAYA University College to publish their works in any area of the service industries and management. High quality papers on theoretical developments and practical applications in these areas are particularly welcome. Papers are solicited from, but not limited to, the following topics:

• Culinary Arts
• Hospitality
• Tourism
• Events Management
• Communication & Media Studies
• Business
• Marketing
• Business Management
• Education