ACC1133 ACCOUNTING

Sangster A. (2015), Business Accounting, Pearson
 

CSC1113 COMPUTER APPLICATIONS

Analytics, Data Science, Artificial Intelligence Systems for Decision Support (11th Edition) (Ramesh Sharda, Dursun Delen, Efraim Turban)
Management Information Systems Managing the Digital Firm (Kenneth C. Laudon, Jane P. Laudon) (z-lib.org)
Microsoft Excel 2019 Data Analysis and Business Modeling
Technology in action complete
   

ECO1133 INTRODUCTORY ECONOMICS

Economics today the micro view (Roger LeRoy Miller)
Ramesh Sharda, Dursun Delen, Efraim Turban (2020), Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, 11th Edition, Prentice Hall.
Wayne L. Winston (2019), Microsoft Excel 2019 Data Analysis and Business Modeling, 6th Edition, Microsoft Press.
Laudon & Laudon (2018). Management Information Systems: Managing the Digital Firm, 15th Edition, Prentice Hall.
   

HRM1313 MANAGING PEOPLE IN THE SERVICE INDUSTRY

Frey, N., Fisher. D, & Smith, D. (2019). All learning is social and emotional: Helping students develop essential skills for the classroom and beyond. Alexandria: ASCD.
Prashant, S. (2018). Soft skills personality development for life success. India: BPB publications.
 
   

MGT1213 CUSTOMER SERVICE

Rosetta-Crake, Fiona, 2019, Public Speaking and the New Oratory: A guide for Non native Speakers, 1st edn., Palgrave Macmillan.
Anderson, C. (2017). TED Talks: The Official TED Guide to Public Speaking. Mariner Books.
Lucas, S., 2019. The Art of Public Speaking. 12th ed. McGraw-Hill.

MGT1223 SUPPLY CHAIN MANAGEMENT

Croteau, D., Hoynes, W., & Childress, C. (2018). Media/Society: Technology, Industries, Content and Users, 6th ed. Sage Publishing.
Campbell, R, Martin, C & Fabos, M 2017, Media & Culture, 11th edn., Bedford/St. Martin’s Press.
 

MGT1113 MANAGEMENT

Bender, J., Davenport, L., Drager, M. and Fedler, F., 2018. Writing & reporting for the media. 12th ed. Oxford Unviersity Press.
Kuehn, S. A. & Lingwall, A. 2017. Media Writing: A Strategic Approach. Sage Publishing. .
Filak, VF 2017, Dynamics of News Reporting and Writing:Foundational Skills for a Digital Age, CQ Press.
Peterson's, 2019. The Associated Press guide to news writing. 4th ed. Hersh, S. M. 2020. Reporter: A Memoir. Penguin Books Ltd.
   

MGT1233 INVENTORY MANAGEMENT

Adams, K. & Galanes, G., 2018. Communicating in Groups: Applications and Skills. 10th ed. New York: McGraw Hill Professional.
   

MKT1113 PRINCIPLES OF MARKETING

Adams, S., Dawson, P., Foster, J., & Seddon, T. 2020. Graphic Design Rules. Princeton Architectural Press.-
Carter, R.. Maxa, S. Sanders, Meggs, P.B., & Day, B. 2018.Typographic Design: Form and Communication. John Wiley & Sons.
 

RTL1133 RETAIL STORE MANAGEMENT

Katz, H., 2019. The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge.
   

RTL1113 INTRODUCTION TO RETAILING

Belch, G. & Belch, M. 2017, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill Education.
   

RTL1123 RETAIL STORE OPERATIONS

Liu, S 2019, Introducing Intercultural Communication: Global Cultures and Contexts, Sage Publications.
Neuliep, J 2020, Intercultural Communication: A Contextual Approach, 8Th Ed., Sage Publications.
 

RTL1143 MERCHANDISING MATHEMATICS FOR RETAILING

Guffey, M. E. & Loewy, D. 2019, Essentials of Business Communication, 11th edition, Cengage Learning, Massachusetts.
Bovee, C. L. & Thill, J. V. 2020, Excellence in business communication, 13th edition, Pearson Education Limited, Harlow.
Locker, K., Mackiewicz, J., Aune, J. & Kienzler, D. 2019, Business and administrative communication, 12th edition, McGraw-Hill Education, New York.
Steward, C.J. & Cash, W.B. 2018, Interviewing principles and practices, 15th edition, McGraw-Hill Education, New York.
Coughter, P. 2012, The art of the pitch: Persuasion and presentation skills that win business, 1st edition, Palgrave Macmillan, New York.
 

RTL1323 RETAIL SHOPPERS BEHAVIOUR

Sylvia, P. J. 2019. How to write a lot: A practical guide to productive academic writing, American Psychological Association.
Hyland, K. & Shaw, P. 2019. The Routledge handbook of English for academic purposes. London: Routledge.
Belche, W. L. 2019. Writing your journal article in twelve weeks: A guide to academic publishing success, 2nd edition. Chicago: The University of Chicago Press.

RTL1343 ADVERTISING AND PROMOTION IN RETAIL ENVIRONMENT

Bly, R.W., 2020. The copywriter's handbook: a step-by-step guide to writing copy that sells. Holt Paperbacks.
Maslen, A., 2019. Persuasive copywriting: Cut through the noise and communicate with impact. Kogan Page Publishers.