EVE1103 The Event Industry
Sangster A. (2015), Business Accounting, Pearson
 

EVE1104 Event Planning 1
Baran, S. J. (2019). Introduction to Mass Communication: Media, Literacy and Culture. 10th ed. McGraw-Hill International Edition
Vivian, J. (2017). The Media of Mass Communication. (12th ed.) Pearson.
McQuail, D. & Deuze, M. (2019). McQuail’s Media Mass Communication Theory. Sage Publications."
Hanson, R.E. (2021). Mass Communication: Living in a Media World. Sage Publishing International Edition.
   

EVE1113 Fundamentals of Business Events
"Evans, A., Martin, K., Poatsy, M. (2020). Technology in Action Complete, 16th Edition, Prentice Hall
Ramesh Sharda, Dursun Delen, Efraim Turban (2020), Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, 11th Edition, Prentice Hall.
Wayne L. Winston (2019), Microsoft Excel 2019 Data Analysis and Business Modeling, 6th Edition, Microsoft Press.
Laudon & Laudon (2018). Management Information Systems: Managing the Digital Firm, 15th Edition, Prentice Hall.
   

EVE1114 Event Planning 2
Frey, N., Fisher. D, & Smith, D. (2019). All learning is social and emotional: Helping students develop essential skills for the classroom and beyond. Alexandria: ASCD.
Prashant, S. (2018). Soft skills personality development for life success. India: BPB publications.
 
   

EVE1123 Art of Event Design
Rosetta-Crake, Fiona, 2019, Public Speaking and the New Oratory: A guide for Non native Speakers, 1st edn., Palgrave Macmillan.
Anderson, C. (2017). TED Talks: The Official TED Guide to Public Speaking. Mariner Books.
Lucas, S., 2019. The Art of Public Speaking. 12th ed. McGraw-Hill.

EVE1124 Introduction to Convention Sales
Croteau, D., Hoynes, W., & Childress, C. (2018). Media/Society: Technology, Industries, Content and Users, 6th ed. Sage Publishing.
Campbell, R, Martin, C & Fabos, M 2017, Media & Culture, 11th edn., Bedford/St. Martin’s Press.
 

EVE1303 Project Management for Events
Bender, J., Davenport, L., Drager, M. and Fedler, F., 2018. Writing & reporting for the media. 12th ed. Oxford Unviersity Press.
Kuehn, S. A. & Lingwall, A. 2017. Media Writing: A Strategic Approach. Sage Publishing. .
Filak, VF 2017, Dynamics of News Reporting and Writing:Foundational Skills for a Digital Age, CQ Press.
Peterson's, 2019. The Associated Press guide to news writing. 4th ed. Hersh, S. M. 2020. Reporter: A Memoir. Penguin Books Ltd.
   

EVE1314 Introduction to Integrated Marketing Communication
Adams, K. & Galanes, G., 2018. Communicating in Groups: Applications and Skills. 10th ed. New York: McGraw Hill Professional.