ACC1133 ACCOUNTING BUS2104 ENTREPRENEURSHIP BUS3104 RESEARCH METHODOLOGY CSC1513 IT APPLICATIONS ECO1513 MICROECONOMICS ECO1523 MACROECONOMICS FIN1513 INTRODUCTION TO FINANCE HRM2114 HUMAN RESOURCE MANAGEMENT LAW1533 LEGAL ASPECTS FOR BUSINESS MAT1513 MATHEMATTICS FOR BUSINESS MGT1513 FUNDAMENTALS OF MANAGEMENT MGT1523 ORGANISATIONAL BEHAVIOUR MGT2223 SUPPLY CHAIN MANAGEMENT MGT2523 E-COMMERCE MKT1513 PRINCIPLES OF MARKETING MKT2113 CONSUMER BEHAVIOUR RTL1513 PRINCIPLES OF RETAILING RTL1523 LOSS PREVENTION IN THE RETAIL BUSINESS RTL2113 RETAIL LOCATION ANALYSIS RTL2123 RETAIL ADVERTISING AND PROMOTION RTL2133 RETAIL LOYALTY AND EVENTS RTL2153 BUYING AND MERCHANDISING DECISION RTL2163 MANAGING RETAIL OPERATIONS RTL3114 CONTEMPORARY ISSUES IN RETAIL RTL3994 PROJECT STA2114 BUSINESS STATISTICS

ACC1133 ACCOUNTING Sangster A. (2015), Business Accounting, Pearson   BUS2104 ENTREPRENEURSHIP Baran, S. J. (2019). Introduction to Mass Communication: Media, Literacy and Culture. 10th ed. McGraw-Hill International Edition Vivian, J. (2017). The Media of Mass Communication. (12th ed.) Pearson. McQuail, D. & Deuze, M. (2019). McQuail’s Media Mass Communication Theory. Sage Publications." Hanson, R.E. (2021). Mass Communication: Living in a Media World. Sage Publishing International Edition.     BUS3104 RESEARCH METHODOLOGY "Evans, A., Martin, K., Poatsy, M. (2020). Technology in Action Complete, 16th Edition, Prentice Hall Ramesh Sharda, Dursun Delen, Efraim Turban (2020), Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, 11th Edition, Prentice Hall. Wayne L. Winston (2019), Microsoft Excel 2019 Data Analysis and Business Modeling, 6th Edition, Microsoft Press. Laudon & Laudon (2018). Management Information Systems: Managing the Digital Firm, 15th Edition, Prentice Hall.     CSC1513 IT APPLICATIONS Frey, N., Fisher. D, & Smith, D. (2019). All learning is social and emotional: Helping students develop essential skills for the classroom and beyond. Alexandria: ASCD. Prashant, S. (2018). Soft skills personality development for life success. India: BPB publications.       ECO1513 MICROECONOMICS Rosetta-Crake, Fiona, 2019, Public Speaking and the New Oratory: A guide for Non native Speakers, 1st edn., Palgrave Macmillan. Anderson, C. (2017). TED Talks: The Official TED Guide to Public Speaking. Mariner Books. Lucas, S., 2019. The Art of Public Speaking. 12th ed. McGraw-Hill. ECO1523 MACROECONOMICS Croteau, D., Hoynes, W., & Childress, C. (2018). Media/Society: Technology, Industries, Content and Users, 6th ed. Sage Publishing. Campbell, R, Martin, C & Fabos, M 2017, Media & Culture, 11th edn., Bedford/St. Martin’s Press.   FIN1513 INTRODUCTION TO FINANCE Bender, J., Davenport, L., Drager, M. and Fedler, F., 2018. Writing & reporting for the media. 12th ed. Oxford Unviersity Press. Kuehn, S. A. & Lingwall, A. 2017. Media Writing: A Strategic Approach. Sage Publishing. . Filak, VF 2017, Dynamics of News Reporting and Writing:Foundational Skills for a Digital Age, CQ Press. Peterson's, 2019. The Associated Press guide to news writing. 4th ed. Hersh, S. M. 2020. Reporter: A Memoir. Penguin Books Ltd.     HRM2114 HUMAN RESOURCE MANAGEMENT Adams, K. & Galanes, G., 2018. Communicating in Groups: Applications and Skills. 10th ed. New York: McGraw Hill Professional.     LAW1533 LEGAL ASPECTS FOR BUSINESS Adams, S., Dawson, P., Foster, J., & Seddon, T. 2020. Graphic Design Rules. Princeton Architectural Press.- Carter, R.. Maxa, S. Sanders, Meggs, P.B., & Day, B. 2018.Typographic Design: Form and Communication. John Wiley & Sons.   MAT1513 MATHEMATTICS FOR BUSINESS Katz, H., 2019. The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge.     MGT1513 FUNDAMENTALS OF MANAGEMENT Belch, G. & Belch, M. 2017, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill Education.     MGT1523 ORGANISATIONAL BEHAVIOUR Liu, S 2019, Introducing Intercultural Communication: Global Cultures and Contexts, Sage Publications. Neuliep, J 2020, Intercultural Communication: A Contextual Approach, 8Th Ed., Sage Publications.   MGT2223 SUPPLY CHAIN MANAGEMENT Guffey, M. E. & Loewy, D. 2019, Essentials of Business Communication, 11th edition, Cengage Learning, Massachusetts. Bovee, C. L. & Thill, J. V. 2020, Excellence in business communication, 13th edition, Pearson Education Limited, Harlow. Locker, K., Mackiewicz, J., Aune, J. & Kienzler, D. 2019, Business and administrative communication, 12th edition, McGraw-Hill Education, New York. Steward, C.J. & Cash, W.B. 2018, Interviewing principles and practices, 15th edition, McGraw-Hill Education, New York. Coughter, P. 2012, The art of the pitch: Persuasion and presentation skills that win business, 1st edition, Palgrave Macmillan, New York.   MGT2523 E-COMMERCE Sylvia, P. J. 2019. How to write a lot: A practical guide to productive academic writing, American Psychological Association. Hyland, K. & Shaw, P. 2019. The Routledge handbook of English for academic purposes. London: Routledge. Belche, W. L. 2019. Writing your journal article in twelve weeks: A guide to academic publishing success, 2nd edition. Chicago: The University of Chicago Press. MKT1513 PRINCIPLES OF MARKETING Bly, R.W., 2020. The copywriter's handbook: a step-by-step guide to writing copy that sells. Holt Paperbacks. Maslen, A., 2019. Persuasive copywriting: Cut through the noise and communicate with impact. Kogan Page Publishers.   MKT2113 CONSUMER BEHAVIOUR Jowett, GS & O’Donnell, VJ 2018, Propaganda & Persuasion, 7th ed., Sage Publications. Farwell, J. P. 2017.Persuasion and Power: The Art of Strategic Communication. Georgetown University Press.   RTL1513 PRINCIPLES OF RETAILING Marsh, C, Guth, DW, & Short, P 2017. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (4th ed.). Routledge.     RTL1523 LOSS PREVENTION IN THE RETAIL BUSINESS Maivald, J. 2017. Adobe Dreamweaver CC Classroom in a Book (2017 release), First Editon. [S.l.]: Adobe Press. Barker, D. 2016. Web content management. Sebastopol, CA: O'Reilly Media. Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited. Robbin, J.N. 2018. Learning Web Design, 5th edition. O'Reilly Media, Inc. McFedries. P. 2018. Web Coding & Development All-in-One For Dummies. John Wiley & Sons Inc.   RTL2113 RETAIL LOCATION ANALYSIS Forrest, BK, Holland, RA 2017, Good Arguments: Making Your Case in Writing and Public Speaking, Baker Publishing Group. Gass, RH & Seiter, JS 2018, Persuasion: Social Influence and Compliance Gaining, 6th edn., Routledge Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited. RTL2123 RETAIL ADVERTISING AND PROMOTION Barry, P 2016, The advertising concept book. Think now, design later, 3rd ed., Thames & Hudson Ltd. Sullivan, L & Boches, E 2016, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th edn., John Wiley & Sons Inc. Landa, R 2016, Advertising by Design: Generating and Designing Creative Ideas Across Media, 3rd edn., John Wiley & Sons Inc. RTL2133 RETAIL LOYALTY AND EVENTS Thill, JV & Bovee, CL 2017, Excellence in Business Communication, 12th edn., Pearson Shworn, BG & Snyder, LG 2017, Business Communication: Polishing Your Professional Presence, 3rd edn., Pearson. Guffey, M E & Loewy, D 2014 Business Communication: Process and Product, 8th edn., U.S.A.: South-Western College Publisher. RTL2153 BUYING AND MERCHANDISING DECISION Beebe, SA, Beebe, SJ, & Redmond, MV 2016, Interpersonal Communication: Relating to Others, 8th ed., Pearson. McCornack, S 2016, Reflect & Relate: An Introduction to Interpersonal Communication, 4th ed., Macmillan. Koprowska, J. 2020. Communication and Interpersonal Skills in Social Work, 5th ed. Sage Publishing. RTL2163 MANAGING RETAIL OPERATIONS Kelby, S. 2020. The Digital Photography Book. Rocky Nook, Inc. Angel, E 2017, Filmmaking Essentials for Photographers, Rocky Nook. Brindle, M 2013, The Digital Filmmaking Handbook: The Definitive Guide to Digital Filmmaking, Quercus Editions. Ltd. (Dated, but still a very good guide to digital filmmaking.) Chayko, M. 2020. Superconnected: The Internet, Digital Media, and Techno-Social Life. Sage Publishing. Gyncild, B & Fridsma, L 2015, Adobe Acrobat DC Classroom in a Book: The Official Training Workbook from Adobe,Adobe Press. (Dated. but still highly relevant.)   RTL3114 CONTEMPORARY ISSUES IN RETAIL Kotler, P & Armstrong, G 2018, Principles of Marketing, 17th edn., Pearson.- Kotler, P, Amstrong, G, Ang, SH, Leong, SM, Tan, CT & Oliver Hong, MY 2018, Principles of Marketing, An Asian Perspective, 4th edn., Peason. Solomon, M, Marshall, G & Stuart, E 2018, Marketing: Real People, Real Choices, 9th edn., Pearson. RTL3994 PROJECT Beirne, A. & Sadavoy, J. (2019). Understanding ethics in applied behavior analysis: Practical applications. Milton Park, Abingdon, Oxfordshire, UK: Routledge. Kvalnes, Ø. (2019). Moral reasoning at work: Rethinking ethics in organizations (2nd ed.). London, UK: Palgrave Macmillan. Ciulla, J. (2020). The search for ethics in leadership, business, and beyond. Cham, Switzerland: Springer International Publishing. STA2114 BUSINESS STATISTICS Dom, C, 2018, Communication Law: Practical Applications in the Digital Age,2nd Ed, Routledge.