COM1504 UNDERSTANDING HUMAN COMMUNICATION COM1604 INTRODUCTION TO MASS COMMUNICATION CSC1513 IT APPLICATIONS SFS1502 PERSONAL DEVELOPMENT SKILLS COM1703 PUBLIC SPEAKING COM1704 MEDIA, CULTURE & SOCIETY COM1804 NEWS WRITING FOR THE MEDIA SFS1512 TEAM DEVELOPMENT SKILLS COM1803 GRAPHIC COMMUNICATION COM1814 PRINCIPLES OF ADVERTISING AND BRANDING COM1844 INTEGRATED MARKETING COMMUNICATION COM1904 INTERCULTURAL COMMUNICATION SFS1522 PROFESSIONAL DEVELOPMENT SKILLS MPU3232 ACADEMIC WRITING SKILLS COM2114 FUNDAMENTALS OF COPYWRITIN COM2123 PROPAGANDA & PUBLIC OPINION COM2124 PUBLIC RELATIONS WRITING COM2213 WEBPAGE DEVELOPMENT & MANAGEMENT COM2314 ADVERTISING DESIGN & PRODUCTION COM2224 PRINCIPLES OF PERSUASION COM2533 CORPORATE WRITING COM2633 MANAGING INTERPERSONAL COMMUNICATION COM2634 MEDIA TECHNOLOGY MKT1513 PRINCIPLES OF MARKETING MPU3322 PROFESSIONAL ETHICS COM2304 COMMUNICATION LAW COM2324 CORPORATE COMMUNICATION COM2424 CRISIS COMMUNICATION MANAGEMENT COM2524 IMAGE & REPUTATION MANAGEMENT COM2614 STRATEGIC BRAND MANAGEMENT COM2644 MEDIA ECONOMIC MPU3412 SOCIAL RESPONSIBILITY COM2403 CRITICAL UNDERSTANDING OF SOCIAL MEDIA COM2414 BRAND IDENTITY & POSITIONING BUS2104 ENTREPRENEURSHIP COM2624 MEDIA RELATIONS COM2714 PHILOSOPHY: INQUIRY, INSIGHTS, IMPACT COM2814 POLITICAL COMMUNICATION COM3714 MEDIA LITERACY COM3114 MEDIA PLANNING & MANAGEMENT COM3124 CORPORATE SOCIAL RESPONSIBILITY COM3134 COMMUNICATION RESEARCH METHODS COM3204 CAMPAIGN MANAGEMENT COM3306 RESEARCH PROJECT

COM1504 UNDERSTANDING HUMAN COMMUNICATION Adler, RB, Rodman, G, & du Pre,2019, Understanding Human Communication, 14th edn., Oxford University Press. DeVito, JA 2017, Human Communication: The Basic Course, 14th edn., Pearson. Beauchamp, SR & Baran, SJ 2019, Introduction to Human Communication: Perception, Meaning and Identity, 2nd Edn., Oxford University Press. Duck, S. & McMahan D. T. 2020. Communication in Everyday Life. Sage Publishing. JC, Nelson, PE, Titsworth, S, & Hosek, AM 2020, Human Communication, 7th edn., McGraw Hill.   COM1604 INTRODUCTION TO MASS COMMUNICATION Baran, S. J. (2019). Introduction to Mass Communication: Media, Literacy and Culture. 10th ed. McGraw-Hill International Edition Vivian, J. (2017). The Media of Mass Communication. (12th ed.) Pearson. McQuail, D. & Deuze, M. (2019). McQuail’s Media Mass Communication Theory. Sage Publications." Hanson, R.E. (2021). Mass Communication: Living in a Media World. Sage Publishing International Edition.     CSC1513 IT APPLICATIONS "Evans, A., Martin, K., Poatsy, M. (2020). Technology in Action Complete, 16th Edition, Prentice Hall Ramesh Sharda, Dursun Delen, Efraim Turban (2020), Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, 11th Edition, Prentice Hall. Wayne L. Winston (2019), Microsoft Excel 2019 Data Analysis and Business Modeling, 6th Edition, Microsoft Press. Laudon & Laudon (2018). Management Information Systems: Managing the Digital Firm, 15th Edition, Prentice Hall.     SFS1502 PERSONAL DEVELOPMENT SKILLS Frey, N., Fisher. D, & Smith, D. (2019). All learning is social and emotional: Helping students develop essential skills for the classroom and beyond. Alexandria: ASCD. Prashant, S. (2018). Soft skills personality development for life success. India: BPB publications.       COM1703 PUBLIC SPEAKING Rosetta-Crake, Fiona, 2019, Public Speaking and the New Oratory: A guide for Non native Speakers, 1st edn., Palgrave Macmillan. Anderson, C. (2017). TED Talks: The Official TED Guide to Public Speaking. Mariner Books. Lucas, S., 2019. The Art of Public Speaking. 12th ed. McGraw-Hill. COM1704 MEDIA, CULTURE & SOCIETY Croteau, D., Hoynes, W., & Childress, C. (2018). Media/Society: Technology, Industries, Content and Users, 6th ed. Sage Publishing. Campbell, R, Martin, C & Fabos, M 2017, Media & Culture, 11th edn., Bedford/St. Martin’s Press.   COM1804 NEWS WRITING FOR THE MEDIA Bender, J., Davenport, L., Drager, M. and Fedler, F., 2018. Writing & reporting for the media. 12th ed. Oxford Unviersity Press. Kuehn, S. A. & Lingwall, A. 2017. Media Writing: A Strategic Approach. Sage Publishing. . Filak, VF 2017, Dynamics of News Reporting and Writing:Foundational Skills for a Digital Age, CQ Press. Peterson's, 2019. The Associated Press guide to news writing. 4th ed. Hersh, S. M. 2020. Reporter: A Memoir. Penguin Books Ltd.     SFS1512 TEAM DEVELOPMENT SKILLS Adams, K. & Galanes, G., 2018. Communicating in Groups: Applications and Skills. 10th ed. New York: McGraw Hill Professional.     COM1803 GRAPHIC COMMUNICATION Adams, S., Dawson, P., Foster, J., & Seddon, T. 2020. Graphic Design Rules. Princeton Architectural Press.- Carter, R.. Maxa, S. Sanders, Meggs, P.B., & Day, B. 2018.Typographic Design: Form and Communication. John Wiley & Sons.   COM1814 PRINCIPLES OF ADVERTISING AND BRANDING Katz, H., 2019. The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge.     COM1844 INTEGRATED MARKETING COMMUNICATION Belch, G. & Belch, M. 2017, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill Education.     COM1904 INTERCULTURAL COMMUNICATION Liu, S 2019, Introducing Intercultural Communication: Global Cultures and Contexts, Sage Publications. Neuliep, J 2020, Intercultural Communication: A Contextual Approach, 8Th Ed., Sage Publications.   SFS1522 PROFESSIONAL DEVELOPMENT SKILLS Guffey, M. E. & Loewy, D. 2019, Essentials of Business Communication, 11th edition, Cengage Learning, Massachusetts. Bovee, C. L. & Thill, J. V. 2020, Excellence in business communication, 13th edition, Pearson Education Limited, Harlow. Locker, K., Mackiewicz, J., Aune, J. & Kienzler, D. 2019, Business and administrative communication, 12th edition, McGraw-Hill Education, New York. Steward, C.J. & Cash, W.B. 2018, Interviewing principles and practices, 15th edition, McGraw-Hill Education, New York. Coughter, P. 2012, The art of the pitch: Persuasion and presentation skills that win business, 1st edition, Palgrave Macmillan, New York.   MPU3232 ACADEMIC WRITING SKILLS Sylvia, P. J. 2019. How to write a lot: A practical guide to productive academic writing, American Psychological Association. Hyland, K. & Shaw, P. 2019. The Routledge handbook of English for academic purposes. London: Routledge. Belche, W. L. 2019. Writing your journal article in twelve weeks: A guide to academic publishing success, 2nd edition. Chicago: The University of Chicago Press. COM2114 FUNDAMENTALS OF COPYWRITING Bly, R.W., 2020. The copywriter's handbook: a step-by-step guide to writing copy that sells. Holt Paperbacks. Maslen, A., 2019. Persuasive copywriting: Cut through the noise and communicate with impact. Kogan Page Publishers.   COM2123 PROPAGANDA & PUBLIC OPINION Jowett, GS & O’Donnell, VJ 2018, Propaganda & Persuasion, 7th ed., Sage Publications. Farwell, J. P. 2017.Persuasion and Power: The Art of Strategic Communication. Georgetown University Press.   COM2124 PUBLIC RELATIONS WRITING Marsh, C, Guth, DW, & Short, P 2017. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (4th ed.). Routledge.     COM2213 WEBPAGE DEVELOPMENT & MANAGEMENT Maivald, J. 2017. Adobe Dreamweaver CC Classroom in a Book (2017 release), First Editon. [S.l.]: Adobe Press. Barker, D. 2016. Web content management. Sebastopol, CA: O'Reilly Media. Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited. Robbin, J.N. 2018. Learning Web Design, 5th edition. O'Reilly Media, Inc. McFedries. P. 2018. Web Coding & Development All-in-One For Dummies. John Wiley & Sons Inc.   COM2224 PRINCIPLES OF PERSUASION Forrest, BK, Holland, RA 2017, Good Arguments: Making Your Case in Writing and Public Speaking, Baker Publishing Group. Gass, RH & Seiter, JS 2018, Persuasion: Social Influence and Compliance Gaining, 6th edn., Routledge Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited. COM2314 ADVERTISING DESIGN & PRODUCTION Barry, P 2016, The advertising concept book. Think now, design later, 3rd ed., Thames & Hudson Ltd. Sullivan, L & Boches, E 2016, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th edn., John Wiley & Sons Inc. Landa, R 2016, Advertising by Design: Generating and Designing Creative Ideas Across Media, 3rd edn., John Wiley & Sons Inc. COM2533 CORPORATE WRITING Thill, JV & Bovee, CL 2017, Excellence in Business Communication, 12th edn., Pearson Shworn, BG & Snyder, LG 2017, Business Communication: Polishing Your Professional Presence, 3rd edn., Pearson. Guffey, M E & Loewy, D 2014 Business Communication: Process and Product, 8th edn., U.S.A.: South-Western College Publisher. COM2633 MANAGING INTERPERSONAL COMMUNICATION Beebe, SA, Beebe, SJ, & Redmond, MV 2016, Interpersonal Communication: Relating to Others, 8th ed., Pearson. McCornack, S 2016, Reflect & Relate: An Introduction to Interpersonal Communication, 4th ed., Macmillan. Koprowska, J. 2020. Communication and Interpersonal Skills in Social Work, 5th ed. Sage Publishing. COM2634 MEDIA TECHNOLOGY Kelby, S. 2020. The Digital Photography Book. Rocky Nook, Inc. Angel, E 2017, Filmmaking Essentials for Photographers, Rocky Nook. Brindle, M 2013, The Digital Filmmaking Handbook: The Definitive Guide to Digital Filmmaking, Quercus Editions. Ltd. (Dated, but still a very good guide to digital filmmaking.) Chayko, M. 2020. Superconnected: The Internet, Digital Media, and Techno-Social Life. Sage Publishing. Gyncild, B & Fridsma, L 2015, Adobe Acrobat DC Classroom in a Book: The Official Training Workbook from Adobe,Adobe Press. (Dated. but still highly relevant.)   MKT1513 PRINCIPLES OF MARKETING Kotler, P & Armstrong, G 2018, Principles of Marketing, 17th edn., Pearson.- Kotler, P, Amstrong, G, Ang, SH, Leong, SM, Tan, CT & Oliver Hong, MY 2018, Principles of Marketing, An Asian Perspective, 4th edn., Peason. Solomon, M, Marshall, G & Stuart, E 2018, Marketing: Real People, Real Choices, 9th edn., Pearson. MPU3322 PROFESSIONAL ETHICS Beirne, A. & Sadavoy, J. (2019). Understanding ethics in applied behavior analysis: Practical applications. Milton Park, Abingdon, Oxfordshire, UK: Routledge. Kvalnes, Ø. (2019). Moral reasoning at work: Rethinking ethics in organizations (2nd ed.). London, UK: Palgrave Macmillan. Ciulla, J. (2020). The search for ethics in leadership, business, and beyond. Cham, Switzerland: Springer International Publishing. COM2304 COMMUNICATION LAW Dom, C, 2018, Communication Law: Practical Applications in the Digital Age,2nd Ed, Routledge.     COM2324 CORPORATE COMMUNICATION Apps, J. 2019. The Art of Communication: How to be Authentic, Lead Others, and Create Strong Connections. John Wiley & Sons.     COM2424 CRISIS COMMUNICATION MANAGEMENT Ulmer, R R, Sellnow, TL & Seeger, MW 2017, Effective Crisis Communication: Moving from Crisis to Opportunity, 3rd edn., SAGE Publications Inc. Zaremba, AJ 2015, Crisis Communication: Theory and Practice, ME Sharpe Inc. Coombs, WT 2018, Ongoing Crisis Communication: Planning, Managing and Researching, 5th ed. Sage Publications COM2524 IMAGE & REPUTATION MANAGEMENT Foster, C 2016, Reputation Strategy and Analytics in a Hyper-Connected World. Wiley. Geyrhalter, F 2016, How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand From Positioning to Naming and Brand Identity, 2nd edn., Brandtro.   COM2614 STRATEGIC BRAND MANAGEMENT Chernev, A 2017, Strategic Brand Management, 2nd ed., Cerebellum Press.     COM2644 MEDIA ECONOMICS Chernev, A 2017, Strategic Brand Management, 2nd ed., Cerebellum Press.     MPU3412 SOCIAL RESPONSIBILITY Preece, J. (2017). University community engagement and lifelong learning. London: Palgrave Macmillan. Shek, D. & Hollister, R. (2016). University social responsibility and quality of life. Singapore: Springer. Soria, K. & Mitchell, T. (Eds.) (2016). Civic engagement and community service at research universities: Engaging undergraduates for social justice, social change and responsible citizenship. London: Palgrave Macmillan. COM2403 CRITICAL UNDERSTANDING OF SOCIAL MEDIA Siapera, E. 2018. Understanding New Media. Sage Publications.     COM2414 BRAND IDENTITY & POSITIONING Miller, D 2017, Building a Story Brand: Clarify Your Message So Customers Will Listen, Harper Collins Weber, D 2016, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. NJ, USA.: The Career Press, Inc.   BUS2104 ENTREPRENEURSHIP Bamford, C., Bruton, G. (2019), Entrepreneurship: The Art, Science, and Process for Success, 3rd ed. NY, McGrawHill.     COM2624 MEDIA RELATIONS Johnston, J 2020, Media Relations – Issues and Strategies, 2nd ed., E-Book. Routledge.     COM2714 PHILOSOPHY: INQUIRY, INSIGHTS, IMPACT Lacewing, M 2017, Philosophy for AS and A level: Epistemology and moral philosophy, Routledge. Vaughn, L 2017, Concise Guide to Critical Thinking, Oxford University Press.   COM2814 POLITICAL COMMUNICATION McNair, B 2017, An Introduction to Political Communication, 6th edn., Taylor and Francis. Perloff, RM 2018, The Dynamics of Political Communication Media and Politics in a Digital Age, 2nd ed., Routledge.   COM3714 MEDIA LITERACY Potter, W. J. 2019. Media Literacy, 9th ed. Sage Publishing. Leaning, M. 2017. Media and Information Literacy: An Integrated Approach for the 21st Century. Elsevier Science & Technology. Hobbs, R. (Ed), 2021. The Routledge Companion to Media Education, Copyright, and Fair Use. Routledge. COM3114 MEDIA PLANNING & MANAGEMENT Katz, Helen. 2019, The Media Handbook: A complete Guide to Advertising Media Selection, Planning, Research and Buying, 7th edn., Routledge. Kung, L 2016, Strategic Management in the Media: Theory to Practice. 2nd edn., Sage Publications. Brown, C & Lowe, GF 2016, Managing Media Firms and Industries: What’s So Special About Media Management. COM3124 CORPORATE SOCIAL RESPONSIBILITY Chandler, D 2019, Strategic Corporate Social Responsibility: Sustainable Value Creation. 4th ed. Sage Publications.     COM3134 COMMUNICATION RESEARCH METHODS Treadwell, D. & Davis, AM, 2019, Introducing Communication Research: Paths of Inquiry, 4th edn., Sage Publications Croucher, SM. & Cronn-Mills, D. 2018, Understanding Communication Research Methods: A Theoretical & Practical Approach, 2nd edn., Routledge. Merrigan, G & Huston, CL, 2019, Communication Research Methods, 4th edn., Oxford University Press. COM3204 CAMPAIGN MANAGEMENT Shea, Daniel M. (2010). Campaign Craft. Greenwood Publications. (Dated, but still has relevant information.)     COM3306 RESEARCH PROJECT O'Leary, Z. 2021. The Essential Guide to Doing Your Research Project, 4th ed. Sage Publishing.