ACC1133 ACCOUNTING
Sangster A. (2015), Business Accounting, Pearson
 

CSC1113 COMPUTER APPLICATIONS
Baran, S. J. (2019). Introduction to Mass Communication: Media, Literacy and Culture. 10th ed. McGraw-Hill International Edition
Vivian, J. (2017). The Media of Mass Communication. (12th ed.) Pearson.
McQuail, D. & Deuze, M. (2019). McQuail’s Media Mass Communication Theory. Sage Publications."
Hanson, R.E. (2021). Mass Communication: Living in a Media World. Sage Publishing International Edition.
   

ECO1133 INTRODUCTORY ECONOMICS
"Evans, A., Martin, K., Poatsy, M. (2020). Technology in Action Complete, 16th Edition, Prentice Hall
Ramesh Sharda, Dursun Delen, Efraim Turban (2020), Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support, 11th Edition, Prentice Hall.
Wayne L. Winston (2019), Microsoft Excel 2019 Data Analysis and Business Modeling, 6th Edition, Microsoft Press.
Laudon & Laudon (2018). Management Information Systems: Managing the Digital Firm, 15th Edition, Prentice Hall.
   

SFS1502 PERSONAL DEVELOPMENT SKILLS
Frey, N., Fisher. D, & Smith, D. (2019). All learning is social and emotional: Helping students develop essential skills for the classroom and beyond. Alexandria: ASCD.
Prashant, S. (2018). Soft skills personality development for life success. India: BPB publications.
 
   

COM1703 PUBLIC SPEAKING
Rosetta-Crake, Fiona, 2019, Public Speaking and the New Oratory: A guide for Non native Speakers, 1st edn., Palgrave Macmillan.
Anderson, C. (2017). TED Talks: The Official TED Guide to Public Speaking. Mariner Books.
Lucas, S., 2019. The Art of Public Speaking. 12th ed. McGraw-Hill.

COM1704 MEDIA, CULTURE & SOCIETY
Croteau, D., Hoynes, W., & Childress, C. (2018). Media/Society: Technology, Industries, Content and Users, 6th ed. Sage Publishing.
Campbell, R, Martin, C & Fabos, M 2017, Media & Culture, 11th edn., Bedford/St. Martin’s Press.
 

COM1804 NEWS WRITING FOR THE MEDIA
Bender, J., Davenport, L., Drager, M. and Fedler, F., 2018. Writing & reporting for the media. 12th ed. Oxford Unviersity Press.
Kuehn, S. A. & Lingwall, A. 2017. Media Writing: A Strategic Approach. Sage Publishing. .
Filak, VF 2017, Dynamics of News Reporting and Writing:Foundational Skills for a Digital Age, CQ Press.
Peterson's, 2019. The Associated Press guide to news writing. 4th ed. Hersh, S. M. 2020. Reporter: A Memoir. Penguin Books Ltd.
   

SFS1512 TEAM DEVELOPMENT SKILLS
Adams, K. & Galanes, G., 2018. Communicating in Groups: Applications and Skills. 10th ed. New York: McGraw Hill Professional.
   

COM1803 GRAPHIC COMMUNICATION
Adams, S., Dawson, P., Foster, J., & Seddon, T. 2020. Graphic Design Rules. Princeton Architectural Press.-
Carter, R.. Maxa, S. Sanders, Meggs, P.B., & Day, B. 2018.Typographic Design: Form and Communication. John Wiley & Sons.
 

COM1814 PRINCIPLES OF ADVERTISING AND BRANDING
Katz, H., 2019. The media handbook: A complete guide to advertising media selection, planning, research, and buying. Routledge.
   

COM1844 INTEGRATED MARKETING COMMUNICATION
Belch, G. & Belch, M. 2017, Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw-Hill Education.
   

COM1904 INTERCULTURAL COMMUNICATION
Liu, S 2019, Introducing Intercultural Communication: Global Cultures and Contexts, Sage Publications.
Neuliep, J 2020, Intercultural Communication: A Contextual Approach, 8Th Ed., Sage Publications.
 

SFS1522 PROFESSIONAL DEVELOPMENT SKILLS
Guffey, M. E. & Loewy, D. 2019, Essentials of Business Communication, 11th edition, Cengage Learning, Massachusetts.
Bovee, C. L. & Thill, J. V. 2020, Excellence in business communication, 13th edition, Pearson Education Limited, Harlow.
Locker, K., Mackiewicz, J., Aune, J. & Kienzler, D. 2019, Business and administrative communication, 12th edition, McGraw-Hill Education, New York.
Steward, C.J. & Cash, W.B. 2018, Interviewing principles and practices, 15th edition, McGraw-Hill Education, New York.
Coughter, P. 2012, The art of the pitch: Persuasion and presentation skills that win business, 1st edition, Palgrave Macmillan, New York.
 

MPU3232 ACADEMIC WRITING SKILLS
Sylvia, P. J. 2019. How to write a lot: A practical guide to productive academic writing, American Psychological Association.
Hyland, K. & Shaw, P. 2019. The Routledge handbook of English for academic purposes. London: Routledge.
Belche, W. L. 2019. Writing your journal article in twelve weeks: A guide to academic publishing success, 2nd edition. Chicago: The University of Chicago Press.

COM2114 FUNDAMENTALS OF COPYWRITING
Bly, R.W., 2020. The copywriter's handbook: a step-by-step guide to writing copy that sells. Holt Paperbacks.
Maslen, A., 2019. Persuasive copywriting: Cut through the noise and communicate with impact. Kogan Page Publishers.
 

COM2123 PROPAGANDA & PUBLIC OPINION
Jowett, GS & O’Donnell, VJ 2018, Propaganda & Persuasion, 7th ed., Sage Publications.
Farwell, J. P. 2017.Persuasion and Power: The Art of Strategic Communication. Georgetown University Press.
 

COM2124 PUBLIC RELATIONS WRITING
Marsh, C, Guth, DW, & Short, P 2017. Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (4th ed.). Routledge.
   

COM2213 WEBPAGE DEVELOPMENT & MANAGEMENT
Maivald, J. 2017. Adobe Dreamweaver CC Classroom in a Book (2017 release), First Editon. [S.l.]: Adobe Press.
Barker, D. 2016. Web content management. Sebastopol, CA: O'Reilly Media.
Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited.
Robbin, J.N. 2018. Learning Web Design, 5th edition. O'Reilly Media, Inc.
McFedries. P. 2018. Web Coding & Development All-in-One For Dummies. John Wiley & Sons Inc.
 

COM2224 PRINCIPLES OF PERSUASION
Forrest, BK, Holland, RA 2017, Good Arguments: Making Your Case in Writing and Public Speaking, Baker Publishing Group.
Gass, RH & Seiter, JS 2018, Persuasion: Social Influence and Compliance Gaining, 6th edn., Routledge
Connolly, R., & Hoar, R. (2017). Fundamentals of web development (2nd ed.). Pearson Education, Limited.

COM2314 ADVERTISING DESIGN & PRODUCTION
Barry, P 2016, The advertising concept book. Think now, design later, 3rd ed., Thames & Hudson Ltd.
Sullivan, L & Boches, E 2016, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th edn., John Wiley & Sons Inc.
Landa, R 2016, Advertising by Design: Generating and Designing Creative Ideas Across Media, 3rd edn., John Wiley & Sons Inc.

COM2533 CORPORATE WRITING
Thill, JV & Bovee, CL 2017, Excellence in Business Communication, 12th edn., Pearson
Shworn, BG & Snyder, LG 2017, Business Communication: Polishing Your Professional Presence, 3rd edn., Pearson.
Guffey, M E & Loewy, D 2014 Business Communication: Process and Product, 8th edn., U.S.A.: South-Western College Publisher.

COM2633 MANAGING INTERPERSONAL COMMUNICATION
Beebe, SA, Beebe, SJ, & Redmond, MV 2016, Interpersonal Communication: Relating to Others, 8th ed., Pearson.
McCornack, S 2016, Reflect & Relate: An Introduction to Interpersonal Communication, 4th ed., Macmillan.
Koprowska, J. 2020. Communication and Interpersonal Skills in Social Work, 5th ed. Sage Publishing.

COM2634 MEDIA TECHNOLOGY
Kelby, S. 2020. The Digital Photography Book. Rocky Nook, Inc.
Angel, E 2017, Filmmaking Essentials for Photographers, Rocky Nook.
Brindle, M 2013, The Digital Filmmaking Handbook: The Definitive Guide to Digital Filmmaking, Quercus Editions. Ltd. (Dated, but still a very good guide to digital filmmaking.)
Chayko, M. 2020. Superconnected: The Internet, Digital Media, and Techno-Social Life. Sage Publishing.
Gyncild, B & Fridsma, L 2015, Adobe Acrobat DC Classroom in a Book: The Official Training Workbook from Adobe,Adobe Press. (Dated. but still highly relevant.)
 

MKT1513 PRINCIPLES OF MARKETING
Kotler, P & Armstrong, G 2018, Principles of Marketing, 17th edn., Pearson.-
Kotler, P, Amstrong, G, Ang, SH, Leong, SM, Tan, CT & Oliver Hong, MY 2018, Principles of Marketing, An Asian Perspective, 4th edn., Peason.
Solomon, M, Marshall, G & Stuart, E 2018, Marketing: Real People, Real Choices, 9th edn., Pearson.

MPU3322 PROFESSIONAL ETHICS
Beirne, A. & Sadavoy, J. (2019). Understanding ethics in applied behavior analysis: Practical applications. Milton Park, Abingdon, Oxfordshire, UK: Routledge.
Kvalnes, Ø. (2019). Moral reasoning at work: Rethinking ethics in organizations (2nd ed.). London, UK: Palgrave Macmillan.
Ciulla, J. (2020). The search for ethics in leadership, business, and beyond. Cham, Switzerland: Springer International Publishing.

COM2304 COMMUNICATION LAW
Dom, C, 2018, Communication Law: Practical Applications in the Digital Age,2nd Ed, Routledge.
 		  

COM2324 CORPORATE COMMUNICATION
Apps, J. 2019. The Art of Communication: How to be Authentic, Lead Others, and Create Strong Connections. John Wiley & Sons.
 		  

COM2424 CRISIS COMMUNICATION MANAGEMENT
Ulmer, R R, Sellnow, TL & Seeger, MW 2017, Effective Crisis Communication: Moving from Crisis to Opportunity, 3rd edn., SAGE Publications Inc.
Zaremba, AJ 2015, Crisis Communication: Theory and Practice, ME Sharpe Inc.
Coombs, WT 2018, Ongoing Crisis Communication: Planning, Managing and Researching, 5th ed. Sage Publications

COM2524 IMAGE & REPUTATION MANAGEMENT
Foster, C 2016, Reputation Strategy and Analytics in a Hyper-Connected World. Wiley.
Geyrhalter, F 2016, How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand From Positioning to Naming and Brand Identity, 2nd edn., Brandtro.
 

COM2614 STRATEGIC BRAND MANAGEMENT
Chernev, A 2017, Strategic Brand Management, 2nd ed., Cerebellum Press.
 		  

COM2644 MEDIA ECONOMICS
Chernev, A 2017, Strategic Brand Management, 2nd ed., Cerebellum Press.
 		  

MPU3412 SOCIAL RESPONSIBILITY
Preece, J. (2017). University community engagement and lifelong learning. London: Palgrave Macmillan.
Shek, D. & Hollister, R. (2016). University social responsibility and quality of life. Singapore: Springer.
Soria, K. & Mitchell, T. (Eds.) (2016). Civic engagement and community service at research universities: Engaging undergraduates for social justice, social change and responsible citizenship. London: Palgrave Macmillan.

COM2403 CRITICAL UNDERSTANDING OF SOCIAL MEDIA
Siapera, E. 2018. Understanding New Media. Sage Publications.
   

COM2414 BRAND IDENTITY & POSITIONING
Miller, D 2017, Building a Story Brand: Clarify Your Message So Customers Will Listen, Harper Collins
Weber, D 2016, Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. NJ, USA.: The Career Press, Inc.
 

BUS2104 ENTREPRENEURSHIP
Bamford, C., Bruton, G. (2019), Entrepreneurship: The Art, Science, and Process for Success, 3rd ed. NY, McGrawHill.
   

COM2624 MEDIA RELATIONS
Johnston, J 2020, Media Relations – Issues and Strategies, 2nd ed., E-Book. Routledge.
   

COM2714 PHILOSOPHY: INQUIRY, INSIGHTS, IMPACT
Lacewing, M 2017, Philosophy for AS and A level: Epistemology and moral philosophy, Routledge.
Vaughn, L 2017, Concise Guide to Critical Thinking, Oxford University Press.
 

COM2814 POLITICAL COMMUNICATION
McNair, B 2017, An Introduction to Political Communication, 6th edn., Taylor and Francis.
Perloff, RM 2018, The Dynamics of Political Communication Media and Politics in a Digital Age, 2nd ed., Routledge.
 

COM3714 MEDIA LITERACY
Potter, W. J. 2019. Media Literacy, 9th ed. Sage Publishing.
Leaning, M. 2017. Media and Information Literacy: An Integrated Approach for the 21st Century. Elsevier Science & Technology.
Hobbs, R. (Ed), 2021. The Routledge Companion to Media Education, Copyright, and Fair Use. Routledge.

COM3114 MEDIA PLANNING & MANAGEMENT
Katz, Helen. 2019, The Media Handbook: A complete Guide to Advertising Media Selection, Planning, Research and Buying, 7th edn., Routledge.
Kung, L 2016, Strategic Management in the Media: Theory to Practice. 2nd edn., Sage Publications.
Brown, C & Lowe, GF 2016, Managing Media Firms and Industries: What’s So Special About Media Management.

COM3124 CORPORATE SOCIAL RESPONSIBILITY
Chandler, D 2019, Strategic Corporate Social Responsibility: Sustainable Value Creation. 4th ed. Sage Publications.
   

COM3134 COMMUNICATION RESEARCH METHODS
Treadwell, D. & Davis, AM, 2019, Introducing Communication Research: Paths of Inquiry, 4th edn., Sage Publications
Croucher, SM. & Cronn-Mills, D. 2018, Understanding Communication Research Methods: A Theoretical & Practical Approach, 2nd edn., Routledge.
Merrigan, G & Huston, CL, 2019, Communication Research Methods, 4th edn., Oxford University Press.

COM3204 CAMPAIGN MANAGEMENT
Shea, Daniel M. (2010). Campaign Craft. Greenwood Publications. (Dated, but still has relevant information.)
   

COM3306 RESEARCH PROJECT
O'Leary, Z. 2021. The Essential Guide to Doing Your Research Project, 4th ed. Sage Publishing.